Use AI to Write FOR Clients, Not AT Them
With help from AI tools, you can stop trying to prove you have all the answers—and start showing that you understand their questions.
Reality Check: Clients don’t want dense legal text. They want updates that address their top concerns in clear, practical language. Yet, law firm updates often bury the lead, get lost in legal intricacies, and miss the real question: What does this mean for me?
Why It Matters: Using AI, you can quickly refocus updates on what clients care about most and convey insights in clear, straightforward language that strengthens your relationships.
How to Use AI to Improve Your Client Updates:
Simulate Your Ideal Client’s Perspective: Ask AI, “As a [restaurant owner/healthcare executive/startup founder] what questions would you have about this new statue?” 🙋 Then answer those directly.
Highlight the Core Message: Stop burying the lead. Ask AI, “What’s the single most important takeaway for the client.” 🔑 Lead with that.
Craft Click-Worthy Subject Lines: Short, clear, and engaging subject lines drive engagement. Try asking, “What’s a 6-word subject line that grabs attention about [topic].”
Make it Skimmable: For dense text, prompt AI to organize with lots of headers and bullet points.
The Bottom Line: AI tools can be your virtual “client” and digital writing coach, 🧑🏫 helping you create updates that clients actually want to read 📈 and that light up your inbox and your phone.
Go deeper: Check out Write Great Client Updates in the LawSnap AI Cookbook.